About Us At Lasting Beauty

Photograph of Cheryl Holliday

Cheryl Holliday

Cheryl has been working in the beauty industry since 2001 and specialises in the application of Nouveau Contour Permanent Make-up awarding herself through excessive training the title of Elite Artist and Nouveau Eyelash Extensions. In 2018 Cheryl underwent training for Plasma Pen which gives amazing skin tightening results on hooded eyes, lips and crows feet. Over the years Cheryl has built up an impressive client base covering West Yorkshire and beyond and in 2009, decided to open Lasting Beauty, uniting a team of dedicated professionals under one roof. 

Photograph of Emma Wigston

Emma Wigston

Emma joined Lasting Beauty in 2011 to help Cheryl with the day-to-day running of the salon. Emma covers reception and is always ready to greet you with a smile.

Photograph of Michaela Parkin

Michaela Parkin

Michaela completed her level 3 beauty therapy in June 2013 and joined Lasting Beauty carrying out treatments such as Russian Lashes, Nouveau Classic Eyelash Extensions, Shellac Nails, Manicure, Pedicures, Waxing, Tanning, Universal Contour Wraps and Facials.

Photograph of Ellie


Ellie joined Lasting Beauty in 2015 as part of her Level 3 in Beauty Therapy. Ellie specialises in Russian Lashes, Classic Lashes & LVL Lashes, Nails, Waxing and Spray Tans to mention a few. 

Photograph of Gemma of Inspired Hair

Gemma of Inspired Hair

Gemma is the owner of inspired hair and moved into Lasting Beauty in February of 2018, Gemma and her team are a great asset to the team offering fantastic cutting and colouring treatments, call to book a free consultation today. 

Photograph of Emma of Inspired Hair

Emma of Inspired Hair

Emma is a great hairdresser offering all haircare services from cutting, colouring and so much more. 

Photograph of Sally


Sally joined Lasting Beauty in February 2018 and has hit the ground running offering nails, lashes,brows and so much more. Sally is a fantastic technician and such a kind temperament you will just love her like we do.


Photograph of Millie


Millie is our latest member of the team undergoing her Level 2 in beauty, Millie will be helping Emma front of house whilst observing and training in manicures, pedicure, facials, make-up and so much more. - Big Welcome to the Team Millie. 

Photograph of Katie


Katie is a fantastic level 3 technician joining the Lasting Beauty team in 2016, Katie offers all treatments including, Nouveau Lashes, Nails, Tan and particularly good with a firm massage.